by:ALI — A Creative Practice

· The Studio

The full range.
One practice.

by:Ali is the creative studio of Ali Evans. The work moves across three disciplines—grant development, creative direction, and healthcare communications.

Nearly three decades across art, culture, brand development, and healthcare.

Every project gets the same eyes, the same standard, the same consideration.

Based

Atlanta, GA

Disciplines

Sectors

Cultural institutions
Foundations
Healthcare

Engagements

Project
Retainer
Consulting

· The Offerings

One studio.
Three disciplines.

The three disciplines run parallel, scoped separately, yet jointly held to the same editorial standard.

01 Discipline I

Creative direction.

Brand-led design across identity, publication, and campaign.

Brand strategy and identity: naming, positioning, logo systems, and the guidelines that hold a brand together.
Graphic design: visual systems for print and screen across everything a brand makes.
Copywriting: taglines, web copy, campaign language, and editorial writing in a voice that is recognizably yours.
Photography and visual production: direction, casting, and editing for brand and campaign imagery.
Advisory and creative counsel: ongoing creative direction for active projects and brand decisions.

02 Discipline II

Grant development.

The funder universe: mapped, engaged, and stewarded.

Funder research: finding the foundations, government programs, and donors whose priorities align with your work.
Grant writing: drafting proposals, letters of inquiry, and case statements.
Budgets and attachments: financial schedules, program narratives, and the supporting documents funders require.
Funder registers: living documents that track every prospect, deadline, and relationship across the year.

03 Discipline III

Healthcare communications.

Editorial discipline for clinical, public-health, and patient-facing organizations.

Copywriting for healthcare providers, patients, and payers: clinical, patient-facing, and payer materials.
Regulatory submissions: preparing the documents that go through medical, legal, and regulatory review.
Launch support: communications strategy and copy for product launches, brand relaunches, and pipeline announcements.

Engagements

Fixed-fee projects·Monthly retainers·Hourly and daily consulting